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About Us

The Elements of Integrated Marketing

Printing and typesetting

We offer a large variety of custom screen printing services. From works on paper and other flat stock, such as posters, postcards or business cards; to t-shirts, sweatshirts, tote bags and more. We also print decals and fleet markings.

Printing is a modern commodity, and it is helpful in many different ways. A lot of techniques are being used for this purpose. But if you are a manufacturer or a business owner and looking for an unmatchable print experience, you are at the right place already. We are using the most advanced offset printing, digital printing, and screen printing technology for this purpose. Different color schemes are available with us for print, including the most commonly used CMYK and PMS coloring schemes. The customer can choose from a single color to a combination of four colors for print solutions. The colors we are using are long-lasting and fade-resistant, and the printing will look as fresh as new even after a long time.

Remaining essentially

Market forces that change with neck-breaking speed. Economic uncertainty that looms over every decision. Lack of internal bandwidth and missing expertise. Cost pressures. Competition. Technology. Mergers. Acquisitions. New players. New brands. New products. New opportunities.

Alure International is a full-service B2B marketing services company that starts with the big picture to ensure that all of your promotional efforts are closely integrated. After all, if your marketing efforts aren’t working together, they’re working against you.

Printing and typesetting

Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing. Ordering print can get pretty complex, what with choosing the right artwork, the right type of materials and ink, the right finishing and binding – not to mention choosing the right printer to help you make all these thousands of little decisions.

Digital printing

Digital printing is the reproduction of digital images on physical surface, such as common or photographic paper, film, cloth, plastic, etc. It can be differentiated from litho printing in many ways, some of which are; Every impression made onto the paper can be different, as opposed to making several hundred or thousand impressions of the same thing from one set of plates, as in traditional methods. The Ink or Toner does not absorb into the paper, as does conventional Ink, but forms a layer on the surface. It generally requires less waste in terms of chemicals used and paper wasted in set up. It is excellent for rapid prototyping, or small print runs which means that it is more accessible to a wider range of designers.

Printing and typesetting

Electrostatic printing

Using a process where toner sticks to a charged drum and is thermally fused on to a page - similar to photocopying - electrostatic printing is good for very short printing runs. Electrostatic printing is a process of printing without contact, without a typeform, and without ink. The paper is coated with a very thin layer of zinc oxide, which makes it an insulator while in the dark and a conductor of electricity when exposed to light. This paper is given a negative electrical charge in the dark. It is then exposed by light projected through a positive

Printing and typesetting

Emboss Printing Embossing is a technique which creates a raised, or 3-dimensional, image on a piece of paper. There are two ways to emboss: dry embossing and heat embossing. Dry embossing, also called relief embossing, is done using a stylus, stencil, and a few other supplies. Heat embossing, also called Stamp and Heat Embossing, is done using special powder, ink, and a heat source. This is a special printing process that makes an impression into thick paper over printed type or a design. The impression may be concave (rounded inward like a bowl) or convex (curved outward, like the exterior of a sphere or circle).

Skilled Printing

The embossing process can be applied to textiles as non-wovens to get better finished products as sanitary napkins, diapers, tissue paper and others. In printing it is used as an accent process and can be used in conjunction with ink called colour register embossing or with no ink called blind embossing. It also can be used with foil stamping which when embossed with foil is known as combination stamping or combo stamping. All of these processes use a die and counter die. Most types of paper and boards can be embossed and there are no restrictions on size.

Screen printing

Screen printing has been used for centuries and although there have been many improvements with the technology, the process still consists of forcing ink through a stencil covered fabric or wire mesh which has been mounted in a sturdy frame. The ink goes through only the open areas of the stencil and is deposited onto a printing surface positioned below the frame. Screen printing is very versatile and it is often the only printing process capable of handling certain applications.

Contact us

Office: 248-451-0034


2510 South Telegraph Road., Bloomfield Hills, Michigan